I’m a digital marketing strategist and instructor with a proven track record of 20 marketing projects with 20+ well-reputed businesses improving their marketing business goals and carrying out successful marketing events locally at Marbles Kids Museum in Raleigh, North Carolina.
I believe in only getting involved in projects that I know I can have a real impact on; while also working with business owners who are open to new and creative ways of expanding within their market.
Staying on top of everything in the digital marketing world can be exhausting. Lucky for you, I live and breathe this industry.
Meaning you can put your trust in the fact that I dedicate myself to staying on top of all the latest techniques, tips and tools that’ll help you stay ahead of your competitors and help your business grow.
Welcome to
Molly Shepherd Marketing 🌟
Your vibrant one-stop marketing service is dedicated to creating tailored solutions that effortlessly align with your brand values and goals. Let's make your business shine together!
Why Choose Us?
Why Choose Us?
Effortless Marketing: We handle
the complexities, so you don’t have to.
Authentic Alignment: Your brand’s values and goals are our priority.
Vibrant Solutions: Our energetic approach makes marketing exciting and effective.
My
promise
At Molly Shepherd Marketing, we believe in the power of genuine connections. Our strategies are designed to resonate with your audience and reflect the true essence of your brand.
We’re here to help you achieve success with integrity and enthusiasm.
Monkee’s of Raleigh
Social Media Strategy
Project Overview
Audit a local business’s content marketing and looking for gaps and opportunities to help them scale for a larger audience.
Business Overview
Monkee’s of Raleigh is the ultimate in ladies shoes, clothing and accessories.Offering an experience of boutique shopping meant to be-fun and personal.
Deliverables
- Created visual content
- Crafted optimized copy for multiple platforms
- Created and curated engaging content for social media channels to increase engagement by 20%
Hedge House Furniture
SEO WEBSITE AUDIT
Project Overview
Audit Hedgehouse Furniture’s Website. Providing SEO website recommendations for improvement so their website ranks higher in search engine listings.
Business Overview
Hedgehouse Furniture provides timeless solid-wood furniture for modern living. Designed and hand-crafted in the Midwest.
Deliverables
Audited website and evaluated the following SEO elements for higher search rank listing opportunities:
- keyword usage and website content
- search listings
- internal links and page speed
- canonicals, sitemap, robots.txt, REP tags, and backlinks
- Developed keyword strategy for audiences in conversion funnel
- Optimized content pages & internal linking structures
- Recommended updates to metadata enhancing site search listings
- Orchestrated outreach to improve the number and quality of backlinks
- Recommended 2-3 future content ideas for improved website SEO over time
ikuru gear
Creative Marketing Strategy
Project Overview
Turn the new Ikiru Gear sustainable clothing brand into the next hot clothing brand for environmentally conscious consumers.
Business Overview
Ikiru Gear is a new sustainable clothing shop that is about to enter the market.
Deliverables
- Developed digital marketing strategies to drive brand awareness and increase sales
- Created an ideal digital channel mix by researching successful competitor tactics
- Ensured each stage of the customer journey framework achieved and met our planned goal and aligned objectives and KPIs
zillow
Social Media Ad
Campaign
Project Overview
Strategize a social media campaign to help build Zillow’s company reputation justifying the campaign platform based on user behavior.
Business Overview
Zillow is the leading real estate marketplace for searching for millions of for-sale and rental listings, comparing home values with Zestimate home values and connecting with local professionals.
Deliverables
- Created placements, delivery optimization, budgets, and scheduling for a successful Facebook Ads Manager campaign
- Programmed Facebook Ads Manager video and image creative
- Executed marketing campaigns to increase brand visibility and customer acquisition making optimization recommendations for a Facebook A/B test campaign
Fisker
CRMs &
AUTO-MATION
Project Overview
Increase percentage of website visitors signing up for a demo.
Business Overview
Fisker an American electric company reimagining how you move by creating the world’s most emotionally charged and highly sustainable vehicles.
Deliverables
- Created user behaviors and attributes to segment leads
- Mapped Fisker customer relationship management systems digital marketing channels to integrate API tracking codes
- Implemented marketing automation tools generated leads through the conversion funnel to drive vehicle sales
Up To You
BRANDING & WEB DESIGN,
GOOGLE AD CAMPAIGN &
RETARGETING OPTIMIZATION STRATEGY
Project Overview
DrIve leads 30-50 ages through an attractive, easy-to-navigate website to become go-to sources for visitors who want to experience the community through a local’s eyes.
Business Overview
Up to You is an open-minded adventurous group of local tour guide experts offering tours in your local travel destination. Providing walking, foodie, and wine-bar tours with expert knowledge on community history and culture.
Deliverables
- Created a six-page site that utilized SEO best practices to improve organic search rankings and boost website traffic
- Managed PPC campaigns across Google Ads and social media platforms, optimizing for maximum ROI
- Analyzed marketing performance data using Google Analytics to inform strategy adjustments and improve campaign effectiveness
Hilton Hotels
LOYALTY PROGRAM
Project Overview
Create a loyalty program and marketing plan with multi-channel digital marketing strategies to increase the average order volume and number of orders per customer for a positive return on ad spend.
Business Overview
Hilton Hotels is a global brand of full-service hotels and resorts with a flagship brand of
American multinational hospitality companies.
Deliverables
- Collaborated with cross-functional teams to align marketing efforts with overall business goals
- Utilized data to reach desired audience segments
- Created a paid search campaign including a keyword strategy and creative
- Developed a display advertising campaign and social media campaign
- Designed an automated workflow detailing data sources, triggers, and data connections
M
M
I also make some pretty awesome videos
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S
Could I be
'the one?'
Fill out the following form and let me know a little bit about you and your business to see if we might be a good fit for each other.
How about a virtual coffee date?
If you'd like to talk about a project I might be able to help with, feel free to book straight in for a free chat using my calendar.
